Background: Leading Ecommerce company seeks a Senior Web Analyst to own website marketing performance including the tag management process.
What Will You Do:
- drive setup of custom tagging for websites and mobile applications leveraging leading tag management tools that provide critical insights into the following initiatives: web analytics, personalization, ad-serving, remarketing, and conversion tracking
- take charge of the strategy and deployment of tags implementation across all company websites and apps including event tracking, tag sequencing, and extracting tag data from platforms and help integrating it with other digital assets
- perform QA through website tagging process flow in order to detect, troubleshoot and resolve tag quality issues
- conceptualize, analyze, and provide strategic insights into marketing A/B experiments to increase engagement and conversions
- provide insights into the customer journey including full-funnel touchpoint tracking and conversion analysis
More Info:
- role is fully remote with excellent benefits
- this is a senior individual contributor role that is both hands-on and strategic
Responsibilities/Experience:
- 3+ years of website analytics including solid tag management experience is a MUST
- prior use of tag management tools is a MUST (i.e. DTM, GTM, Apollo, Tealium, Ensighten)
- experience using Adobe Analytics is a PLUS
- knowledge of data layer, HTML, Javascript is a PLUS
- experience with web analytics is a PLUS (A/B testing, campaign analysis, customer journeys, segmentation, reporting)