Job Category: Experienced
Job Type: Full Time
If you are passionate about Performance Marketing + love Analytics + want to improve ROI on paid media initiatives, we have the perfect opportunity – Senior Analyst, Performance Marketing Analytics.
Background: Digital Technology firm specializing in Digital Strategy & Analytics for its clients seeks a Senior Analyst of Performance Marketing Analytics.
Senior Analyst will build measurement plans, analyze paid media initiatives, provide actionable insights to improve the performance of digital marketing channels including: social media, programmatic display Ads, SEM, affiliate marketing, native Ads.
What Will You Do:
- create measurement plans and analyze campaign success across performance marketing initiatives: social media, programmatic display Ads, SEM, affiliate marketing, native Ads
- turn performance marketing data into meaningful stories, identify profit/growth opportunities, provide actionable insights and recommendations to optimize paid media digital strategy, take analytical findings and infuse them into short / long term digital marketing strategies
- cultivate a test and learn environment by creating marketing experiments: A/B testing and MVT
- provide analytical and strategic insights into the customer journey, full funnel tracking, attribution, media mix optimizations to increase ROAS/ROI/MROI
- build audience segments for targeting to drive clicks, impressions, shares, conversions
- develop dashboards that track performance marketing KPI
- provide marketing analytics support (i.e.: A/B testing, segmentation, campaign analysis, reporting, marketing attribution, customer journey, channel forecasting, allocation of media mix, audience targeting)
- perform root cause analysis to uncover drivers / trends in marketing performance and make recommendations to improve them
More Info:
- full-time REMOTE role with benefits
- individual contributor role that is both hands-on and strategic
Responsibilities/Experience:
- Must have a Bachelors or Masters in a quantitative discipline
- 3+ years of experience analyzing, reporting, optimizing KPI on performance marketing initiatives: social media, programmatic display Ads, SEM, affiliate marketing, native Ads
- marketing analytics is a MUST (i.e.: A/B testing, segmentation, campaign analysis, reporting, marketing attribution, customer journey, channel forecasting, allocation of media mix, audience targeting)
- Strong SQL skills to mine/analyze data + proficiency with any leading BI tools to visualize data (Tableau, Power BI)
- Proficiency with Adobe Analytics is a MUST
- Self-starter, passion for number crunching, strong analytical mindset, critical thinking to solve digital marketing challenges