If you are passionate about 1:1 customer marketing personalization + are a hands-on Data Scientist, we have the perfect opportunity – Data Scientist!
Background: Growing MarTech firm specializing in creating customer 1:1 personalized marketing solutions powered by AI seeks a Data Scientist to join its Advanced Analytics practice.
What Will You Do:
- apply machine learning, deep learning, NLP for customer level 1:1 modeling to optimize customer experiences with a journey tailored to their needs via personalized product recommendations and content targeting strategies
- collaborate with clients across industries to understand their personalization initiatives
- deploy MarTech’s proprietary personalization AI products on client data to increase customer engagements / conversions
- conceptualize and analyze A/B & Multivariate tests to gauge model performance
- define and implement best practices for data collection, processing, and model training to ensure high-quality personalization solutions
- leverage Statistics, machine learning, model optimization strategies that enhance models which add greatest value to evolve customer 1:1 personalization initiatives
- partner closely with Data Science, Product, and Tech teams to enhance the next generation of AI product offerings within the niche customer 1:1 personalization space
- provide data storytelling, utilize analytical findings to influence senior leadership, take analytical findings and infuse them into short / long term personalization strategies
- perform root cause analysis to uncover drivers / trends in marketing performance and make recommendations to improve them
More Info:
- individual contributor role that is hands-on + strategic
- full-time role that is fully REMOTE
- must be able to build models from scratch!
Responsibilities/Experience:
- masters / PhD in a quantitative OR technical discipline
- applied machine learning experience within marketing is a MUST
- must have applied machine learning experiences using Python
- client facing, articulate, great communication
- exceptional critical thinking skills and abundant curiosity to innovate