Background: FinTech credit lender that provides loans to small businesses seeks a Director of Marketing Analytics for their US division. Director will lead a small team of analysts and be responsible for delivering strategic data driven marketing strategies that produce incremental ROI on credit marketing initiatives.


What Will You Do:

  • leverage customer, traditional bureau attributes, and alternative data sources to define targeting strategies that optimize ROI on prequalified credit initiatives (pre-screened / pre-approved)
  • provide insights into the lending journey including full-funnel touchpoint tracking and attribution to determine which small businesses to fund
  • cultivate a test and learn environment within small business lending by creating marketing experiments and measurement plans that optimize marketing spend / ROI (A/B and multivariate tests)
  • collaborate with credit risk teams and identify marketing opportunities that provide risk / reward benefits
  • provide strategic insights and recommendations on campaign performance for optimized targeting for future marketing campaigns (website, paid, programmatic, social, mobile, direct mail)
  • oversee the development of dashboards that visualize critical marketing and credit risk KPI trends


More Info:

  • this is both a hands-on and strategic / leadership role reporting into the Chief Risk Officer
  • role is located in the Denver area with some relocation assistance provided


  • 10+ years of experience within analytics driving optimal marketing strategies
  • 5+ years of experience within marketing analytics optimizing credit risk strategies preferably within the prequalified space
  • marketing analytics leveraging credit data is a MUST (A/B testing, campaign analysis, segmentation, predictive modeling, reporting)
  • familiarity with either SQL, SAS, R, or Python to pull and mine customer, marketing, and credit data is a PLUS
  • people management experience is highly desired

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