Background: Leading Marketing Agency seeks a Senior Data Analyst of Paid Media Analytics within its Digital Analytics group. The Senior Data Analyst will be responsible for measurement, reporting and analysis of clients’ paid media initiatives.
What Will You Do:
- Responsible for data collection, performance reporting and analysis of all campaign digital media tactics (i.e. search, social, display, programmatic)
- Analyze data from digital data technologies (DMP, DoubleClick (DCM), GA 360, Google Analytics, Social Media UI tracking systems)
- Collaborate on measurement frameworks, define KPIs and develop customized reports to track digital media campaign performance
- Provide and present strategic data-driven recommendations across channels to improve client decision-making and ROI
More Info:
- this is a client facing role with excellent benefits including strong total compensation
- Role is based in Downtown, NYC with flexible work from home options
Responsibilities/Experience:
- must have 2+years of hands-on paid media analytics experience
- ability to visualize KPIs and present reports using Tableau is a MUST
- Expert working knowledge of Google Analytics and DCM is a MUST