Background: Growing company within the Fortune 500 space seeks a Senior Lead Analyst to join its Strategic Business Analytics team. Senior Lead Analyst will provide analytical and strategic support on customer pricing, product, and marketing initiatives.
What Will You Do:
- analyze customer rich data, build financial models, leverage them to influence strategic pricing, product, and marketing decisions
- provide insights and recommendations to optimize new and existing customer strategies
- through data analysis, perform in-depth analytics to determine optimal pricing, offer, and product mix strategies
- optimize marketing spend by analyzing campaign performance and provide recommendations on how ROI can be further improved
- provide forecasting, budgeting, and valuation support on customer strategies
- exhibit strong business acumen during strategic planning sessions with an understanding of key performance drivers and linkage to financial results
More Info:
- this is a hybrid hands-on analytics and strategic role
- excellent benefits including strong total compensation
- role is located in the DFW area with flexible WFH options
Responsibilities/Experience:
- must have 5+years of extensive hands-on analytics experience evolving new and existing customer strategies
- experience with any of the following within a B2C setting is a MUST i.e. pricing, margin optimization, marketing
- ability to take data, analyze it, and provide strategic recommendations on analysis performed
- forecasting and budgeting experiences are a plus
- strong financial modeling skills is highly desired
- experience with SQL or leading BI tools (Tableau / Power BI) is a NICE to have